Closing Complex Loans Faster With a Digitized Client Workflow

Join us for a discussion on changes in market demographics, suppliers and how focusing on customer experience and a few simple steps during the mortgage loan process can close deals 3x faster. event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Home appraisal’s ugly history and uncertain future

This is Part I of a deep dive into the home appraisal industry. Today we explore the origins of the appraisal industry and its current lack of diversity.

The digital journey starts at acquisition

Download this white paper to learn how to build a tech-enabled acquisition strategy that will directly contribute to a lender’s ability to maximize profitability and remain competitive.


What is the end goal of tech disruption?

Commoditization vs. innovation

Innovators have made self-driving cars a reality, and yet finding a tech solution that prioritizes anyone beyond the perfect borrower is hard to find?

This striking contrast between what is possible with tech disruption and innovation and what is actually happening is something Catalina Kaiyoorawongs, co-founder and CEO of LoanSense, brings up several times, as she describes the state of tech disruption in the housing industry. 

“We’re creating systems that are ignoring the outliers and that’s the implication of automating things,” said Kaiyoorawongs. “There has to be a way to account for those outlier cases so that we can be more inclusive because the reality is the trends are moving towards more and more debt and more and more complexity.”

Kaiyoorawongs, who is based out of the Detroit Metropolitan area – the car capital of America – created LoanSense to provide an actionable and data-based roadmap for consumers saddled with debt on how they can buy a home. As a student loan digital advisor, LoanSense matches borrowers to the best federal loan repayment plan and gets payments counted towards loan forgiveness, saving them thousands of dollars. 

“We’re just going to make lending and the availability of housing more and more exclusive if we don’t account for the harder cases,” Kaiyoorawongs said, adding that the industry can’t just go after the perfect credit worthy, MBA, M.D. type of person. 

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