Chelsea Peitz, national director of social sales at Fidelity National Financial, shows attendees the latest strategies and updates on Instagram. She also shares a few insights on how to manage a successful social platform.

Here is a small preview of the session, which has been lightly edited for length and clarity:

Chelsea Peitz: So I want to talk about what kind of Instagram account you have, and if you have no idea what kind of account you have, that’s okay, hang with me, because I’m going to show you exactly where to look. When we’re going to use Instagram for business, we need to treat it like a website. That profile is a website that you’re going to use to get found, to get followed, to get leads. When you sign up for Instagram, you’re given what’s called a personal account, this is the default. Really the only special thing about personal accounts is that you can make them private, we don’t want to do that if you want to build a business with Instagram.

Now, what happens when you have a private account is nobody can see your information, they can’t see your content, they can’t see who you’re following. They can’t see who you’re connected with that maybe they know. That’s the whole point of it being private, right? But here’s the other problem. It’s a huge barrier to entry. And it’s very limiting to your growth and reach. Your content is not going to get found by people who don’t already follow you, so you never have a chance to grow a new pool of leads. They’re also going to have to request access, and you will have to manually approve that now.

Watch the full session below. To go back to the full HousingWire engage.marketing on demand summit, go here.

Panelists:

• Chelsea Peitz, National Director of Social Sales, Fidelity National Financial