Ryan Serhant, founder of real estate brokerage SERHANT., will headline HousingWire Annual Oct. 3-5 in Scottsdale, Arizona.
Serhant launched his namesake brokerage after building the No.1 real estate team in New York City and starring in Bravo’s Million Dollar Listing New York for the past nine seasons. Serhant’s new brokerage is designed to break the traditional model, with divisions focused on media, branding and technology to reach consumers in a new way.
For example, the SERHANT. Studios division will produce shows featuring its agents on a real estate lifestyle channel on YouTube, while SERHANT. Ventures will distill winning sales tactics and tools to teach the next generation of brokers.
Selling to that next generation is key to Serhant’s strategy, as he discussed on a recent RealTrending podcast. “You cannot scale or depend upon personal relationships anymore because people make personal relationships with their phones first. And the way of the broker has changed. There’s a lot of turnover right now with a generational gap. My future agent, the one I’m building for today — who I care about the most — isn’t 35 or 45 or 55 with lots of sales experience… my future rockstar agent right now is 15 years old.”
Serhant’s keynote address on Oct. 4 will kick off two days of expert insight and networking around All Things Housing for professionals in mortgage, real estate, appraisals, title and more. We’ve designed HousingWire Annual as the “Davos of Housing” where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices and meet industry leaders.
As always, our goal is to help industry executives learn, engage, and move the housing economy forward. Session topics include:
- From disruption to partnership: Amazon of real estate
- Reaching homebuyers in a purchase market
- Regulatory super session
- The future of title
- The state of appraisal technology
See the whole agenda here, including the Marketing Leaders Summit and the Women of Influence Forum, which begin on Oct. 3.
HousingWire Annual 2022 will be held at Fairmont Scottsdale Princess in Scottsdale, Arizona. Recognized as the longest-running AAA Five Diamond resort in Arizona, the Fairmont Scottsdale includes award-winning restaurants and bars and a nature-filled landscape of lagoons, wildlife, and wide-open skies.