On the heels of its recent endorsement from the American Bankers Association, Reverse Mortgage Funding has hired two new directors to oversee its sales and marketing growth.

The reverse mortgage lender announced Tuesday the appointment of Eric Ellsworth as Consumer Direct Sales Channel leader and Michael Seals as director of digital marketing, effective immediately.

Ellsworth is responsible for managing and overseeing the growth of RMF’s direct-to-consumer sales division with offices in Bloomfield, N.J., Melville, N.Y., and the company’s new Folsom, Calif., location.

He joined RMF in 2014 as the Western regional sales leader for Retail Distribution as the company began its westward expansion. In this role, he built a sales team that helped fuel sales growth in the Western states.

Prior to joining RMF, he held management positions at Liberty Home Equity Solutions in both inside and outside sales.

“In a relatively short period of time, Eric has established himself as a highly respected leader and integral member of the RMF team,” said President David Peskin, in a statement. “His experience, sales acumen and track record of success make him the ideal person to accelerate the growth of our direct-to-consumer sales division.”

As director of digital marketing, Seals is responsible for expanding RMF’s Web-based lead acquisition programs and enhancing its Web presence in a variety of capacities.

Previously, he served as digital marketing leader at Liberty Home Equity Solutions, where he designed and executed comprehensive omni-channel digital marketing programs.

“Michael is a talented, results-oriented digital marketer and we look forward to leveraging his expertise to grow our brand online,” said Chief Marketing Officer Jean Noble. “He will play a key role in helping to ensure our Web-based marketing programs achieve the success and quality of our national television advertising campaign.”

Written by Emily Study