Reverse Mortgage Lenders Direct Acquires Three More Sites

Reverse Mortgage Lenders Direct has expanded its online presence and market reach with the finalized acquisition of three different reverse mortgage websites:,, and

The three domains will add to RMLD’s private reverse mortgage information platform, through which consumers can access quotes from Department of Housing and Urban Development-approved lenders.

The acquisitions include both domain names and existing keyword ranking associated with the websites on all major search engines, RMLD said, allowing the company to continue its online growth and visibility positioning. 

“We are aggressively expanding our SEO reach in 2013, with not only these acquisitions already completed, but many more planned for the near future,” said Lee Ben-Hayon, Managing Partner for Reverse Mortgage Lenders Direct, in a statement. “Our website is in a strong position to take top rankings this year which would allow us to hit our internal goal of becoming the largest and most visited consumer site in the reverse mortgage sector.”

In the next 12 months, Ben-Hayon predicts an increase in consolidation and takeovers of websites that have been able to grab reverse mortgage market share.

“This trend should pick up quite quickly as there are only a few organically ranked web properties which have enough volume for lenders to acquire and paid search is becoming very expensive to manage even for larger lenders,” he says. 

In September 2012, RMLD acquired for an undisclosed sum. The company believes the recent acquisitions will “go a long way” to educate consumers about reverse mortgages, and is in the process of redesigning its main website

RMLD does not expect established customers of the three acquired domain names to be impacted by the transition. 

Written by Alyssa Gerace

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