Reverse Mortgage Lead Provider Improves Quality With Lead Filters

201004070808.jpg Reverse Mortgage Directory announced it has added additional lead filters geared towards increasing reverse mortgage lead quality and client productivity.

The company operates Reverse Mortgage Adviser, a website that provides objective reverse mortgage information to seniors and their families. Interested borrowers are connected to a reverse mortgage specialist in their local area.

“Over the last 3 years we have made many improvements to our lead program, all aimed at increasing lead quality and client satisfaction. In July of 2009 we partnered with TARGUSinfo in order to verify lead contact information, that partnership dramatically improved lead quality,” states Gretchen Williams, Director of Sales and Client Relations, RMD, LLC.

The company said the new LTV filters allow it to identify and invalidate leads that are ineligible to ensure clients can spend more time focusing on the highest quality leads possible.

“We have seen significant improvements for our clients, in particular those in areas hit hardest by the declining housing market since those areas were also the hardest hit by the lowering of principal limit factor. Our primary goal is to help clients to more effectively identify eligible prospects in an already difficult economic environment and the LTV filter has helped us to do just that.”

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