Reverse Fortunes announced it has added 1st Reverse USA as its latest client for their customer relationship manager (CRM).  The company recently released an updated version of the software that is tailored to the needs of lenders originating reverse mortgages.

“As we develop our retail distribution channel, we see it as an operating necessity to have a Reverse Mortgage specific CRM that has been developed by Reverse Fortunes,” said Dan Harder, Division Manager of 1st Reverse USA.  “The challenge we had with other CRMs is that they did not have the necessary data to meet our needs and accomplish our goals.”

The web based technology integrates with loan origination software from Reverse Vision and allows originators to quickly order title, obtain “live quotes” and export data directly to other origination systems says Reverse Fortunes.

“The addition of First Reverse as a client validates the business model and the growing need for a common data platform that can connect to ‘Best of Breed’ vendors/lenders,” said Shannon Hicks, Partner and SVP of Reverse Fortunes.  Pricing for the CRM starts at $29 per month and increases as the company adds additional users according to Hicks.

Reverse Fortunes says that other companies like First Maryland Mortgage/Great Oaks Lending, Security One Lending, Franklin Advantage, Mortgage Shop LLC, Residential Reverse, and American Pacific Mortgage are all using the technology.