What to expect at HousingWire’s Spring Summit

The focus of the Summit is The Year-Round Purchase Market. Record low rates led to a banner year for mortgage lenders in 2020, and this year is expected to be just as incredible.

How real estate agents can increase profitability in 2021

As real estate professionals strategize on how to do business in this competitive, fast-paced market, they’ll discover the need for better tools to market their listings.

HousingWire's 2021 Spring Summit

We’ve gathered four of the top housing economists to speak at our virtual summit, a new event designed for HW+ members that’s focused on The Year-Round Purchase Market.

An Honest Conversation on minority homeownership

In this episode, Lloyd interviews a senior research associate in the Housing Finance Policy Center at the Urban Institute about the history and data behind minority homeownership.

Mortgage

Reaching New Homebuyers

As Senior Vice President of Marketing with Wells Fargo, Julie Schendel has been with the bank for more than 13 years and has over 22 years of experience in the financial services, performance improvement and advertising industries.  Over the course of her career, she has been responsible for managing integrated marketing strategy development to create brand awareness, drive production, increase market share and create sales engagement and effectiveness for consumer direct and business-to-business channels. 

In this session, Schendel shares how marketers can take all the data that they have access to and turn it into something they can harness in their marketing efforts. And with metrics more important than ever, she also defines how she measures success when breaking into new homebuyer segments and needs to build awareness.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Julie Schendel, Senior Vice President of Marketing, Wells Fargo
The rest of this content is for HW+ members. Join today with an HW+ Membership! Already a member? log in

HW+ includes weekly long-form digital content, HousingWire Magazine, access to HousingStack, and free admission to all HousingWire virtual events.

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