Reaching New Homebuyers

As Senior Vice President of Marketing with Wells Fargo, Julie Schendel has been with the bank for more than 13 years and has over 22 years of experience in the financial services, performance improvement and advertising industries.  Over the course of her career, she has been responsible for managing integrated marketing strategy development to create brand awareness, drive production, increase market share and create sales engagement and effectiveness for consumer direct and business-to-business channels. 

In this session, Schendel shares how marketers can take all the data that they have access to and turn it into something they can harness in their marketing efforts. And with metrics more important than ever, she also defines how she measures success when breaking into new homebuyer segments and needs to build awareness.

Watch the full session below. To go back to the full 2020 on demand summit, go here.


  • Julie Schendel, Senior Vice President of Marketing, Wells Fargo
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