Matthew Speakman on what’s driving homebuyer demand

Zillow Economist Speakman explains what Zillow’s recent report on homebuyer demand tell us about the current state of the housing market.

Record low mortgage rates hold steady at 2.72%

This is the second week in a row rates have sat at the lowest recorded level in the survey’s near 50-year history.

What Yellen as Treasury Secretary would mean for housing

Experts weigh in on former Fed Chair’s possible impact on GSE reform and how she could jumpstart the economy.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

Mortgage

Reaching New Homebuyers

As Senior Vice President of Marketing with Wells Fargo, Julie Schendel has been with the bank for more than 13 years and has over 22 years of experience in the financial services, performance improvement and advertising industries.  Over the course of her career, she has been responsible for managing integrated marketing strategy development to create brand awareness, drive production, increase market share and create sales engagement and effectiveness for consumer direct and business-to-business channels. 

In this session, Schendel shares how marketers can take all the data that they have access to and turn it into something they can harness in their marketing efforts. And with metrics more important than ever, she also defines how she measures success when breaking into new homebuyer segments and needs to build awareness.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Julie Schendel, Senior Vice President of Marketing, Wells Fargo
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3d rendering of a row of luxury townhouses along a street

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