Organically Attracting Diverse Customers

Melanie Dodge, director of marketing at, shares her expertise on how to attract diverse customers, pulling from why it’s a priority for and the value that being a digital-first lender has on this goal. In this session, Dodge answers how to reach a diverse audience, the channels to go through and the important role that education plays.

Watch the full session below. To go back to the full 2020 on demand summit, go here.


  • Melanie Dodge, Director of Marketing,
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