Melanie Dodge, director of marketing at Better.com, shares her expertise on how to attract diverse customers, pulling from why it’s a priority for Better.com and the value that being a digital-first lender has on this goal. In this session, Dodge answers how to reach a diverse audience, the channels to go through and the important role that education plays.
Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.
- Melanie Dodge, Director of Marketing, Better.com