Reverse Mortgage Adviser, an online service that links borrowers and lenders of reverse mortgages, recruited TARGUSinfo to verify contact information for those inquiring about the loan service. TARGUSinfo, a Virginia-based prospect provider, identifies and locates potential customers at the moment the borrower makes contact. Reverse Mortgage Adviser will receive updated names, addresses and phone data for lenders to generate leads. “Through our relationship with TARGUSinfo, our reverse mortgage network of lending partners will receive an even higher quality of borrower with the most accurate and up-to-date contact information available,” said Gretchen Williams, director of customer relations at Reverse Mortgage Adviser, in a corporate release. Reverse mortgages allow homeowners over the age of 62 to convert a portion of the home’s equity into cash. Repayment is not usually required on a reverse mortgage until the homeowner is deceased, sells the home or fails to maintain property tax payments. Write to Jon Prior.

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