Mortgage

Master Class: Video

Alec Hanson has spent years in production as a nationally ranked, top 1% originator within the mortgage industry, organically creating top-producing branches for large national lenders. He was one of the first originators to embrace video, recording more than 260 episodes of Drive Time with Alec starting in 2011.

Last year Hanson, now senior vice president, division manager of loanDepot, launched a series called “100 videos in 100 days” to encourage LOs to use video to build their personal brand and make a human connection with borrowers. In this 30-minute Master Class, Hanson walked us through very practical tips on how to start creating engaging videos, but also covered how to persevere and see long-lasting results from investing time in this platform.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Alec Hanson, SVP, Division Manager, loanDepot
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