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Master Class: Branding

As creative chairman of LUDWIG+, which provides full-service strategic consultancy, brand positioning, creative, media, and production services across every media platform, Bill Ludwig shares his expertise on how to build a valuable brand. In this session, Ludwig touched on the principles of building a valuable brand, highlighting the importance of making a deeper connection, transcending mere features and benefits and creating a Northstar for that brand.

Watch the full session below. To go back to the full 2020 on demand summit, go here.


  • Bill Ludwig, Creative Chairman, LUDWIG+
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