Matthew Speakman on what’s driving homebuyer demand

Zillow Economist Speakman explains what Zillow’s recent report on homebuyer demand tell us about the current state of the housing market.

Record low mortgage rates hold steady at 2.72%

This is the second week in a row rates have sat at the lowest recorded level in the survey’s near 50-year history.

What Yellen as Treasury Secretary would mean for housing

Experts weigh in on former Fed Chair’s possible impact on GSE reform and how she could jumpstart the economy.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

MortgageReal Estate

Master Class: Branding

As creative chairman of LUDWIG+, which provides full-service strategic consultancy, brand positioning, creative, media, and production services across every media platform, Bill Ludwig shares his expertise on how to build a valuable brand. In this session, Ludwig touched on the principles of building a valuable brand, highlighting the importance of making a deeper connection, transcending mere features and benefits and creating a Northstar for that brand.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Bill Ludwig, Creative Chairman, LUDWIG+
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3d rendering of a row of luxury townhouses along a street

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