Mortgage

Marketing to Latino Borrowers

As one of the industry’s leading advocates for increasing minority homeownership, New American Funding President and co-Founder, Patty Arvielo, shares how to not only help people attain homeownership but how to make sure they strike the right tone. In addition, she puts all of this into a marketing perspective, so attendees have actionable tips on how to market to Latino Borrowers. 

During the session, Arvielo stresses the importance of how companies are releasing content right now, saying, “You better figure out what your action plan is going to be to create impact around what’s going on today. It’s not enough to just put a message out there, you have to have a plan on how you’re going to take action.”

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Patty Arvielo, President & Co-Founder, New American Funding
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