Matthew Speakman on what’s driving homebuyer demand

Zillow Economist Speakman explains what Zillow’s recent report on homebuyer demand tell us about the current state of the housing market.

Record low mortgage rates hold steady at 2.72%

This is the second week in a row rates have sat at the lowest recorded level in the survey’s near 50-year history.

What Yellen as Treasury Secretary would mean for housing

Experts weigh in on former Fed Chair’s possible impact on GSE reform and how she could jumpstart the economy.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

Mortgage

Marketing to Latino Borrowers

As one of the industry’s leading advocates for increasing minority homeownership, New American Funding President and co-Founder, Patty Arvielo, shares how to not only help people attain homeownership but how to make sure they strike the right tone. In addition, she puts all of this into a marketing perspective, so attendees have actionable tips on how to market to Latino Borrowers. 

During the session, Arvielo stresses the importance of how companies are releasing content right now, saying, “You better figure out what your action plan is going to be to create impact around what’s going on today. It’s not enough to just put a message out there, you have to have a plan on how you’re going to take action.”

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Patty Arvielo, President & Co-Founder, New American Funding
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