What to expect at HousingWire’s Spring Summit

The focus of the Summit is The Year-Round Purchase Market. Record low rates led to a banner year for mortgage lenders in 2020, and this year is expected to be just as incredible.

How real estate agents can increase profitability in 2021

As real estate professionals strategize on how to do business in this competitive, fast-paced market, they’ll discover the need for better tools to market their listings.

HousingWire's 2021 Spring Summit

We’ve gathered four of the top housing economists to speak at our virtual summit, a new event designed for HW+ members that’s focused on The Year-Round Purchase Market.

An Honest Conversation on minority homeownership

In this episode, Lloyd interviews a senior research associate in the Housing Finance Policy Center at the Urban Institute about the history and data behind minority homeownership.

Mortgage

Marketing to Latino Borrowers

As one of the industry’s leading advocates for increasing minority homeownership, New American Funding President and co-Founder, Patty Arvielo, shares how to not only help people attain homeownership but how to make sure they strike the right tone. In addition, she puts all of this into a marketing perspective, so attendees have actionable tips on how to market to Latino Borrowers. 

During the session, Arvielo stresses the importance of how companies are releasing content right now, saying, “You better figure out what your action plan is going to be to create impact around what’s going on today. It’s not enough to just put a message out there, you have to have a plan on how you’re going to take action.”

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Patty Arvielo, President & Co-Founder, New American Funding
The rest of this content is for HW+ members. Join today with an HW+ Membership! Already a member? log in

HW+ includes weekly long-form digital content, HousingWire Magazine, access to HousingStack, and free admission to all HousingWire virtual events.

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