Liberty Hires Tom D’Addario as Marketing Director

Top-10 reverse mortgage lender Liberty Home Equity Solutions, Inc. this week announced the hiring of industry veteran Tom D’Addario as the company’s new Director of Marketing.

Based in Liberty’s home office of Rancho Cordova, Calif., D’Addario will serve as the lead marketer for the company’s reverse mortgage business.

“We welcome Tom to the Liberty family,” said Mary Smith, Liberty’s vice president of marketing, in a prepared statement. “Tom has a strong history in the business and is committed to enhancing the lives of seniors. He has the proven knowledge and experience to help us achieve our goals and objectives for 2016 and beyond, and we look forward to his contributions.”

D’Addario joins Liberty after having previously spent 10 years in consumer lending. His past positions have included Director of Media and Co-Op at The Money Store; Director of Advertising at American Fair Credit Association; Vice President of Marketing at Quality Home Loans; and as First Vice President’Head of Marketing at Financial Freedom Senior Funding Corporation.

Written by Jason Oliva

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