Industry website AdAge.com broke this story on Monday: Bank of America has decided to move its public-relations account to Burson-Marstellar.
The shift comes as BofA is looking to improve its public image following a years-long recession and financial crisis that saw BofA accept taxpayer bailouts, experiment with unpopular new consumer fees and suffer through a disastrous foreclosure crisis that put the bank at odds with millions of homeowners.
Articles written by HousingWire Staff are non-bylined, and typically involve press release coverage and aggregation of coverage appearing elsewhere. So who put all these together? Our entire staff does!see full bio
Most Popular Articles
Latest Articles
What a 50-year-old letter says about accountability in homebuilding
Exactly 50 years ago this time of year, a 51-year-old man handwrote a four-page letter on a legal pad to his then 21-year-old son, one of seven children – six of them sons and one angel of a daughter – who was spending a semester studying in Dublin, Ireland. The letter’s narrative arc, now mostly […]
-
Four rules for underwriting secondary Texas markets in a slower cycle
-
ICE executives detail AI cybersecurity efforts through Project Glasswing
-
Home flipping slowed in early 2026 but investors saw returns tick up
-
Aging in place is reshaping housing demand — and most homes aren’t ready
-
Retirement plan participation reaches record high, but financial pressures persist
Articles written by HousingWire Staff are non-bylined, and typically involve press release coverage and aggregation of coverage appearing elsewhere. So who put all these together? Our entire staff does!see full bio