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Join us for a discussion on changes in market demographics, suppliers and how focusing on customer experience and a few simple steps during the mortgage loan process can close deals 3x faster.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

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Real Estate

Las Vegas gains another iBuying platform

RedfinNow joins Zillow Offers in the Sin City market

Technology-based real estate brokerage Redfin announced the launch of RedfinNow, the online real estate brokerage’s iBuyer program, in the Las Vegas metro area. 

With RedfinNow, homeowners can get an all-cash offer from Redfin, as well as pick their move out date without any prep work or open houses to deal with. 

“We are thrilled to bring this convenient and flexible home-selling option to customers in Las Vegas,” said Jennifer Williams, the Las Vegas market manager for RedfinNow. “RedfinNow is the perfect solution for sellers who need to move quickly or those who want the certainty of a cash offer so they can make a non-contingent offer on their next home. Since soft-launching the service two weeks ago, we’ve seen strong demand from Las Vegas homeowners and are already under contract to buy a local home.”

RedfinNow, which launched in California in 2017, is competing in a full iBuying market. With nine markets and growing, RedfinNow is joining Zillow Offers in the Las Vegas market.

Zillow Offers has been rapidly expanding across the country, offering similar services and benefits to its customers. 

RedfinNow charges a service fee of 7% of the sale price. For full brokerage service, Redfin charges sellers in Las Vegas a listing fee of 1.5%. Combined with the 3% that sellers typically pay for the buyer’s agent commission, sellers who list with a Redfin agent often pay 4.5% of the final sale price in total commission fees.

“With our brokerage and RedfinNow, we make it easy for sellers to compare what they could get for their home right now to what they could get listing on the open market with a Redfin agent,” said Jason Aleem, head of real estate operations for RedfinNow. “Redfin empowers sellers with the choice and transparency to decide what works best for their situation.”

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