The next wave of servicing regulation is coming – Are you ready?

Join this webinar to learn what servicers need to know about recent and upcoming servicing compliance regulations and strategies experts are implementing to prepare for servicing regulatory audits.

How demographics shaped the housing market in 2021

The U.S. housing market entered a period of the best housing demographics ever recorded in history the same year that COVID grabbed hold of us.

@properties CEOs talk company growth and franchising

In this episode of HousingWire Daily, Mike Golden and Thad Wong from @properties discuss the future for the company including its nationwide franchising plans as it expands.

Keep Up With the Latest Third Party Origination News

Want to stay up to date with the latest on the third party origination front? We designed a specific news hub with lenders and brokers in mind, with Rocket Pro TPO leading the discussion.

Real EstateCoronavirus

Keller Williams collaborates with Facebook for virtual home tour training

The brokerage has been working completely virtual since March 16

Real estate brokerage Keller Williams has teamed up with Facebook to train it’s agents on best practices associated with virtual home tours.

Instead of laying off or furloughing employees, Keller Williams is taking advantage of the digital workplace and its flexibility.

“In these uncertain times, we benefit from being the largest, privately owned real estate franchise,” Keller Williams President, Josh Team, said in a statement. “This gives us the flexibility to not only protect our employees, but equally important to lean into our agents in this time of need. As a company that was founded in a shift, and has a mantra of people over profit – we are continuing to monitor the situation and are committed to doing what we need to do to help our people.”

On March 16, Keller Williams began its virtual home tour training as a part of its ‘Pivot: Shifting Ahead’ initiative based on the book SHIFT: How Top Real Estate Agents Tackle Tough Times, written by Keller Williams Founder Gary Keller and Vice President of Learning Jay Papasan. This book and practice is based on best practices learned during the last recession and was published in 2008.

Each morning, Keller Williams offers on-demand training sessions with content on how to tackle today’s market. In those sessions, agents are given tips on strategies, scripts and tools they need to work remotely.

Although the brokerage has been working with Facebook for almost four years, the current situation offers a great opportunity to utilize Facebook to help agents working fully from home to show homes virtually, Papasan told HousingWire.

“I believe that what we’re seeing is what was once a novelty might become the norm,” Papasan continued. “I think that we’ll see a lot more virtual training in the future, because now that people have broken through that barrier, they’re like ‘okay I can benefit from this and there are real benefits to doing it this way. If I can’t go there I can do it on demand.’”

As for post-coronavirus, Papasan said that these options will still be around for agents, homebuyers and homeshoppers.

Like many other brokerages, this technology will only prove what the agents and consumer want in the long run.

However, it’s the process as a whole that Papasan said is the bigger learning experience, especially if the agents want to utilize virtual showings further.

“Things that were kind of novelty that we’re testing for the future showed up very unexpectedly in mid-March,” Papasan said. “I’m happy that we’ve made those investments because it allows us to penetrate them much faster.”

Most Popular Articles

Treasury removes restrictions on investment properties

The Treasury Department and FHFA announced Tuesday that they are suspending certain requirements that were added in January to the Preferred Stock Purchase Agreements (PSPAs) between Treasury and Fannie Mae and Freddie Mac.

Sep 14, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please