Fintech

Keller Williams launches new home search app

App is designed to give homebuyers an in-depth look at prospective neighborhoods

Keller Williams has launched its new neighborhood-based home search app to coincide with the updated website that was launched earlier this year.

The new home search tool is web- and app-based, and aims to give homebuyers and sellers a deeper understanding of the city they are searching in by neighborhood.

(Image courtesy of Keller Williams. Click to enlarge.)

On Jan. 1, the real estate company launched a redesign of its website, becoming more user-friendly and hyperlocal.

The experience will be continually updated to feature Keller Williams’ expanding home-search capabilities, the company said in a release. It is powered by data feeds from Keller Williams’ acquisition of Smarter Agent, announced in September 2018.

“I believe that in a lot of ways the cell phone is the remote control for people’s lives,” Keller Williams Vice President of Industry, Jason Abrams said to HousingWire in January. “…The app is less about the company and more about the relationship with the consumer and the real estate agent. When I think about an app, each real estate agent needs to have their app in the consumer’s phone.”

The company said the app is designed to empower agents, not replace them.

Via the app, homebuyers can view the market stats for any neighborhood, discover what neighbors have to say about an area, calculate commute times to popular destinations, check the report card of nearby schools, explore restaurants, grocery stores, shops and more.

Buy and sell guides are also available in the app, with real-time information about the status and full steps of a home transaction.

“With the release of the new KW App, agents will be able to enable their client to navigate the entire real estate transaction straight from their phone,” Gary Keller, co-founder and CEO of Keller Williams said in a release. “All while keeping the agent at the center of everything.”

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