Keeping Prospects Warm

Josh Friend is the founder and CEO of Insellerate, a CRM platform that handles more than 50,000 applications a month. Starting as a loan officer, Friend moved on to open six mortgage call centers, training loan officers, processors and marketing managers throughout the last 18 years. 

The session breaks down the importance of engaging your customers after COVID-19, providing insight on why it is important to keep your borrowers warm and what the value is in it.

Watch the full session below. To go back to the full 2020 on demand summit, go here.


  • Josh Friend, CEO & Founder, InSellerate
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