Consumer-direct non-QM lender Griffin Funding on Monday announced that John Jones has been named as senior vice president of growth and EOS integrator.

Jones, who has served as the company’s fractional integrator and chief operating officer since April 2025, will take on the new role effective Dec. 1.

“John has brought tremendous structure and clarity to our organization,” Bill Lyons, founder and CEO of Griffin Funding, said in a statement. “Moving him into a full-time Integrator and SVP of Growth role allows us to scale responsibly, deepen our non-QM leadership, and continue delivering a 5-star borrower experience.”

In his new role, Jones is tasked with leading Griffin Funding’s multiyear expansion strategy and achieving a goal of $3 billion in annual non-QM loan volume by 2030. To do so, Jones will focus on optimizing production, leadership development, expanding into new markets, and maximizing sales and operations channel performances.

“John’s impact is felt across every department,” said Chloe Shubin, Griffin’s VP of strategy. “He helps align strategy with execution, enabling us to grow efficiently while optimizing performance, technology, and first-party lead generation driven by the Griffin Funding brand.”

Griffin Funding currently operates offices in San Diego; Irvine, California; and Scottsdale, Arizona, supported by $72.5 million in warehouse line liquidity. As of Nov. 17, the company has a closed deal amount of $346.3 million, according to Lyons.