Innovating in a Purchase Market

After drinking out of a firehose in 2020, originators are refocused on the purchase market for the second half of this year. This pivot requires serving homebuyers in a competitive market, efficient underwriting, strengthening referral relationships and more. This panel will talk about the processes and products that are making a difference now.

Watch the full session below. To go back to the full HousingWire Annual 2021 on-demand page, go here.


  • Josh Friend, CEO & Founder, InSellerate
  • Kathryn Amor, Chief Product Officer, Finance of America
  • Paul Jones, SVP, NQM development & production, FGMC

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