In the male-dominated world of reverse mortgage advertising, it finally appears a lady counterpoint has arrived on set. Step aside Robert Wagner, I Dream of Jeannie star Barbara Eden will appear in reverse mortgage commercials, coming soon.
Eden, the actress who played Jeannie in the 1960s television series I Dream of Jeannie, was in Detroit this week on location for a reverse mortgage commercial for One Reverse Mortgage, a division of Quicken Loans.
Filmed at the Detroit Science Center, the commercial stresses the idea that, “these are the years when you want to enjoy time with your family with the peace of mind knowing that you are financially secure,” a One Reverse spokeswoman told RMD in an email.
“Barbara Eden, being a respected actress and senior in our target demographic, was a perfect fit for this commercial. She has been a joy to work with,” said Richard Mandell, CEO of One Reverse Mortgage.
Eden joins the ranks of several well-known male celebrities to appear in reverse mortgage commercials lately including Fred Thompson for American Advisors Group, Henry Winkler for One Reverse, Robert Wagner for Urban Financial Group and Pat Boone for Security One Lending.
Written by Elizabeth Ecker
