Matthew Speakman on what’s driving homebuyer demand

Zillow Economist Speakman explains what Zillow’s recent report on homebuyer demand tell us about the current state of the housing market.

Record low mortgage rates hold steady at 2.72%

This is the second week in a row rates have sat at the lowest recorded level in the survey’s near 50-year history.

What Yellen as Treasury Secretary would mean for housing

Experts weigh in on former Fed Chair’s possible impact on GSE reform and how she could jumpstart the economy.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

MortgageReal Estate

How To Make Marketing A Revenue Center

Barbara Yolles’ 25-year advertising career has included everything from launching the Dollar Menu at McDonald’s to driving global growth for advertising agencies and clients as CMO at McCann and Campbell Ewald. Within the mortgage space, Yolles’ resume includes building world-class marketing teams at both United Wholesale Mortgage and TMS. In 2019, Yolles launched LUDWIG+, a brand transformation and business acceleration company attracting clients from global healthcare, packaged goods, and financial services. HousingWire Editor in Chief Sarah Wheeler interviewed Yolles on ways marketers can add value in ways that make them indispensable to their companies.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Barbara Yolles, CEO, LUDWIG+
The rest of this content is for HW+ members. Join today with an HW+ Membership! Already a member? log in

HW+ includes weekly long-form digital content, HousingWire Magazine, access to HousingStack, and free admission to all HousingWire virtual events.

Get $75 off your initial membership with coupon code “intro75”.

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please