MortgageReal Estate

How To Make Marketing A Revenue Center

Barbara Yolles’ 25-year advertising career has included everything from launching the Dollar Menu at McDonald’s to driving global growth for advertising agencies and clients as CMO at McCann and Campbell Ewald. Within the mortgage space, Yolles’ resume includes building world-class marketing teams at both United Wholesale Mortgage and TMS. In 2019, Yolles launched LUDWIG+, a brand transformation and business acceleration company attracting clients from global healthcare, packaged goods, and financial services. HousingWire Editor in Chief Sarah Wheeler interviewed Yolles on ways marketers can add value in ways that make them indispensable to their companies.

Watch the full session below. To go back to the full 2020 on demand summit, go here.


  • Barbara Yolles, CEO, LUDWIG+
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