Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.

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How LOs are dealing with an explosion of activity in NYC’s suburbs

A break down of mortgage lending activity in NYC and its red-hot bedroom communities

The banks need bodies.

Documents need to be collected, credit scores need to be checked, appraisers need to be arranged. There’s a lot of mortgages to be processed, and frankly, it’s overwhelming.

Across its mortgage footprint, “Citizens Bank has hired close to 100 underwriters, processors and loan officers this year to keep up with the demand and further their commitment in the mortgage retail space,” said Ace Watanasuparp, who heads residential lending for Citizens in New York City.

Citizens is not alone. With interest rates at historic lows and a rush on the suburban market, lenders in New York City and its bedroom communities are working overtime to process what they say is an unprecedented book of business

“Activity [in New York City] has definitely picked up in the last month-and-a-half since showings resumed,” said Melissa Cohn, a mortgage lender and broker with William Raveis Mortgage. “People are out there, they’re looking for the best deal.”

Though Citizens is processing a large amount of refinancings, the purchase market in New York City is also picking up steam, according to Watanasuparp. Sales and contracts aren’t yet back up to normal levels, but the return of families – often for school – has meant more deals are being discussed, he said.

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