Grab the Key video promotes Black homeownership

An anonymous "gift to industry"

Back in May, the HousingWire executive team made a commitment to focusing on Black homeownership in our news coverage.

We’ve woven this coverage throughout our media channels, including interviews with Donnell Williams, Montell Watson and Alanna McCargo; a content center dedicated to Black homeownership; and a session in our upcoming HousingWire Annual virtual event.

As the General Manager of HousingWire, I expect this kind of reporting from our newsroom. This is what we do.

I don’t expect this kind of hard-hitting content from companies in the housing industry, especially when they’re not looking to capitalize on that content or receive any brand benefits.

That’s why I was so surprised when Grab the Key came across my desk. Here was a fact-based, well-produced video that describes the history of systemic racism in housing, but also offers hope for increasing Black homeownership.

I’ve spoken with representatives of the company behind the video, and as of now they have no desire to be acknowledged or named. They think of this video as an anonymous “gift to industry.”

Please send your comments and feedback to me directly at [email protected].

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