Top-five reverse mortgage lender Generation Mortgage announced personnel changes this week, as well as a reorganization of its new national retail division.

The national retail division will have two retail leaders: one will be in California, and the other in New York. Generation has hired Ed O’Connor as East Coast regional manager, where he will recruit and manage all loan officers in the eastern half of the country. Ed is former president of New York-based Advanced Funding Solutions.

Additionally, Kevin Kaltenbach will serve as O’Connor’s West Coast counterpart. Kaltenbach has as history of leadership within Generation in its California national retail division team.

Before it can do new business in New York, Generation is awaiting the official approval of its branch there, which it expects to obtain very soon.

The Atlanta-based lender closed 1,414 reverse mortgage loans in 2010.

Written by Elizabeth Ecker