Fast Company: Designing for the Retirement Boom

NewImage.jpgFast Company Magazine’s latest issue has an interesting section about companies designing for the retirement boom.

“As 77 million baby boomers near retirement, companies across all industries are building products to suit the generation’s changing needs,” writes Fast Company.

The magazine interviews a range of companies including GE, Boeing, Phillips Home Healthcare, MIT’s AgeLab, and more.  Talking with Deb Citrin, Senior director of strategy and business development for Philips Home Healthcare, tells FastCompany “we have a care crisis”.

Worldwide we have 820 million individuals that will cross the 65-year mark by 2015, and the demand for health care is outstripping the supply. The baby boomers are the sandwich generation—they’re dealing with managing their own lives, taking care of their aging parents, and in many cases, still taking care of their children. What’s more, the baby boomer is a very demanding consumer, and they’re going to want to age in place as they juggle these responsibilities. We have to help them do that.

To read the whole interview with Citrin, see here.  To view the rest check out the link below.

Designing for the Retirement Boom

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