Fairway Hires Former HBO Exec to Develop Media Content

Fairway Independent Mortgage Corporation announced on Tuesday that it has hired Kirby Bradley as its new Chief Content Officer, who has been charged with the task of creating content for the lender across multimedia to communicate the products and services it provides.

Bradley spent over 20 years of his career at premium cable network Home Box Office (HBO), where he served various roles in development and producing, while also helping to create and produce “Real Sports With Bryant Gumbel.” During his time with HBO, he produced and supervised documentary programming for the network and has also developed content for use on CNN, ESPN and various digital channels.

“Bradley’s extensive experience telling stories that matter through premium docu-style video content […] has been recognized with 33 Emmys, three Peabodys, and two duPonts,” said Fairway in a press release announcing Bradley’s hiring.

Bradley is expected to help develop video, audio, print and digital content for Fairway through the creation of what the company describes as “a newsroom.” Such content can be a difference-maker for people who are looking to achieve homeownership, according to Fairway’s President of Digital Strategy Jessica Manna.

“Video – and all digital content – is incredibly impactful to empower consumers to make the right decisions on their home buying journey,” Manna said in the announcement of Bradley’s hiring. “Today, an increasing number of customers want to educate themselves, online, and then talk to a local, experienced, career mortgage professional. Kirby Bradley has the vision and experience to deliver content that matters to encourage homeownership across the country and enables individuals to learn and make smart decisions.”

For his part, Bradley describes the job of communicating the benefits of homeownership in narrative terms, and the material he will create is aimed at both informing and “inspiring” potential customers, he said.

“The process of buying a home is almost always the story of an individual or family achieving the American dream, and it usually involves overcoming obstacles along the way. Those are amazing, powerful stories to tell,” Bradley said. “We’re launching Fairway’s Newsroom to serve as the nerve center to identify, produce, and disseminate the stories that both educate and inspire dreamers as they navigate homeownership and home buying.”

Inquiries to Fairway’s reverse mortgage division concerning how Bradley’s expertise will be leveraged specifically for that side of the company were not returned by publication time.

According to recent Home Equity Conversion Mortgage (HECM) endorsement data compiled by Reverse Market Insight (RMI), Fairway is the sixth largest reverse mortgage lender in the country, recording 1,904 HECM endorsements in calendar year 2020.

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