A San Diego, Calif.-based real estate technology firm has introduced a new “all-in-one” platform designed to help individual real estate agents, real estate teams, and MLS platforms gain direct feedback on any property listed for sale, whether retail or REO. Showing Suite, Inc., which develops the online feedback suite HomeFeedback, says it has launched Showing Suite, which combines the company’s various a la carte platform offerings into one deluxe package. The platform provides web-based CRM and physical tracking tools to help real estate professionals better market and price their listings, the company says. “Consumers want to have transparency to the home selling process, and that is what we have delivered and expanded upon with Showing Suite,” said founder and CEO Rick Bengson, a 25 year real estate veteran. “We offer an affordable suite of real estate productivity products that can work a la carte or seamless together for an agent, a team, or an entire office that provides home sellers transparency to the selling of their home. We do it selling homes faster, saving agents time and building better relationships via that transparency. Our motto is start with a showing and end with a sale.” Showing Suite, the company, is best known for its HomeFeedback platform (which is included in the deluxe Showing Suite software package). HomeFeedback has been used by more than 700,000 real estate agents in 170 markets in North America, the firm says. The Showing Suite platform enables agents to automatically obtain showing feedback from Supra and Sentriloc electronic lockboxes, using an integrated Web dashboard to view, delegate and track all incoming website an offline leads, and actions. The company says it also offers a platform for foreclosure feedback and showing information tailored to REO firms, helping asset managers document a need for price reductions. All of the company’s products are centered around gathering feedback from buyer’s agents and other related parties to enable better decision making by the listing agent. Write to Paul Jackson at [email protected].
Paul Jackson is the former publisher and CEO at HousingWire.see full bio
Most Popular Articles
We are not ready for the next housing downturn
Pandemic-era forbearance and modifications relied on servicer liquidity supported by a refi boom and lower rates. If a downturn arrives amid inflation, policymakers may need new liquidity backstops to prevent servicer failures and borrower harm.
Jul 21, 2026
-
Manhattan project contractor error eyed in conversion collapse
Jul 21, 2026 -
Housing Market Spotlight: Lower-priced metros show greater resilience as demand softens
Jul 22, 2026 -
Michigan’s Whitmer steps up, signs single-stair reform into law
Jul 22, 2026 -
Mortgage rates hit yearly high as Iran conflict escalates
Jul 23, 2026 -
Why homebuilders aren’t building more homes
Jul 24, 2026
Latest Articles
Home sales are positive but higher rates slowing demand
Spreads were 1.94%, keeping rates below 7%, while purchase apps were up 0.2% yearly and pending sales held near flat.
-
Coldwell Banker Warburg folds into Compass in New York
-
Don’t fall for a fake foreclosure crisis
-
Deed theft remains a growing threat for seniors, Black homeowners
-
Berkshire completes Taylor Morrison deal valued at $8.5B enterprise value
-
NVR is land light by design, Q2 2026 reveals the strategy has limits
Paul Jackson is the former publisher and CEO at HousingWire.see full bio