Coldwell Banker Real Estate announced it has acquired the assets of two Florida companies, allowing the firm to expand its reach in the market.

The two companies are Pruitt Real Estate, which has approximately 70 sales associates, and Keldorff, Inc., which has seven offices and more than 100 sales associates. Keldorff does business as ERA Showcase Properties & Investments.

After acquiring these two companies, Coldwell Banker owns more than 80 offices and nearly 4,800 sales associates in Florida.

“We are very pleased to welcome Pruitt Real Estate and ERA Showcase Properties & Investments to our operations,” said Clark Toole, president of Coldwell Banker Residential Real Estate in Florida.

Toole added that the companies’ “professionals bring an excellent reputation in the industry and local community, and we are especially excited that these acquisitions will expand our footprint into a new part of the state.”

Pruitt Real Estate works under the leadership of Michael Pruitt, providing real estate services to the local community since 1954. Pruitt will become a managing broker with Coldwell Banker and manage its Brevard County offices.

“Our firm has played an important role in Melbourne’s real estate industry for almost 60 years, and we look forward to entering this new phase of our growth,” said Michael Pruitt, who notes that Coldwell Banker’s brand strength, online reach and marketing resourced will benefit both the company’s clients and sales associates.

After purchasing ERA Showcase Properties & Investments in 1999, Barb Keller and Jean Burgdoff have established a successful company. The two will be involved with the business development efforts at Coldwell Banker.

“We believe our firm’s business philosophies and practices are a good match with Coldwell Banker Residential Real Estate and that our sales associates and customers will benefit from their global network, brand strength and online exposure,” said Keller.

Keller notes that ERA will gain access to a vast supply of innovative tools and technology to provide enhanced service levels to its customers, locally, nationally and internationally. 

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