Black Homeownership

Business Strategy During Social Upheaval

Between a global pandemic and the ensuing shut-down of businesses across the country, and social unrest following the murder of George Floyd by police in Minneapolis, companies have faced enormous challenges in their operations and in how they support their employees and customers this year. We’ve gathered business strategy leaders from Rocket Companies, Movement Mortgage and Clear Capital to discuss with Ace Creatives founder Adam Constantine how they have adapted during this time. Find out what they’re doing now and how strategy leaders are charting an uncertain future.

The first question that Constantine asks is, “What were the events that took place in your organization that eventually led to social unrest and Black Lives Matter being a topic of conversation?”

All three panelists said that versions of the conversation were had before 2020 started, as they all worked to give back internally to their employees and their communities. “The conversations have been going on for some time, but you fast forward right into the COVID experience as well as George Floyd, and [those conversations] heightened,” said Montell Watson, Director of Corporate Strategy, Movement Mortgage

Watch the full session below. To go back to the full HousingWire Annual 2020 on demand summit, go here.


  • Trina Scott, Chief Diversity Officer, Rock Ventures
  • Kenon Chen, Executive Vice President, Corporate Strategy, Clear Captial
  • Montell Watson, Director of Corporate Strategy, Movement Mortgage
  • Adam Constantine, Owner/CEO, Ace Creatives

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