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The U.S. housing market entered a period of the best housing demographics ever recorded in history the same year that COVID grabbed hold of us.

@properties CEOs talk company growth and franchising

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Building a personal brand/following

HousingWire Managing Editor, Brena Nath, joins Brian Covey, Andrew Haberman, and Neel Dhingra to discuss the importance of building a personal brand., sharing actionable tips for attendees to execute on.

Here is a small preview of the session, which has been lightly edited for length and clarity:

Brena Nath: Let’s start by jumping right in. As three people who have built up their personal brands, can you give us a behind-the-scenes look at what this looks like in action every day?

Neel Dhingra: So I think there are so many people within the industry right now that are living in the shadows. They do amazing things for their clients, their business partners, for their communities, and the only people that know about it is this small circle. And all we’re saying is like, hey, just take out your phone, this amazing device, it’s already in your pocket, and take a picture and post it and tag some people, right, and that spreads and just build that awareness. And, you know, it’s a really practical business strategy.

Andrew Haberman: You’re not marketing to yourself. I think that’s kind of a misperception a lot of times. You are marketing to your core audience, your past clients, your referral partners, right. And a lot of times, you know, we kind of psych ourselves out a little bit, and we think, “Oh, you know, I’m not personally interested in what I’m doing, because I experienced it every day.” But the highlights, the successes that you’re having, people don’t know about that, right, unless they’re involved in a specific transaction, you know, a business opportunity or a local community group that you’re working with.

Brian Covey: And I’ll just give personal examples of what you guys were just sharing with Neel and Andrew. I share a lot about my fitness journey, and then I had a bicep tendon surgery. And at first glance, you might think, well, no one really is going to care about that. But you know how many friends I’ve made. We’re on a journey together, kind of sharing best practices, like here’s what I’m eating, here’s what I’m doing here, here’s what’s happening. And you start to connect. I think that’s where our stories when we share them and open up. And I’ve done that over the last several years. I’ve started to open up more, and you see who you connect with. And what’s cool is you start to attract people into your life, that yes, there is a chance that you will be able to serve some needs and do business together. That’s great. But you also make a lot of friends.

Watch the full session below. To go back to the full HousingWire on demand summit, go here.


  • Brian Covey, VP, Regional Production, loanDepot
  • Andrew Haberman, Digital Marketing Manager, Synergy One Lending
  • Neel Dhingra, Mortgage Banker, All Western Mortgage
  • Brena Nath, HW+ Managing Editor, HousingWire

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