HW 2019 Insider: Kelley Mangel

Director of Marketing, LBA Ware

Kelley Mangel has been essential to LBA Ware’s evolution from a little-known Georgia startup to a high-visibility industry influencer.

F2Mangel is the embodiment of a “go-getter.” Hired as LBA Ware’s sixth team member and first “non-technical” employee, she rolled up her sleeves and developed the LBA Ware brand from scratch, creating and executing the company’s first marketing plan. Mangel oversees all branding and corporate identity initiatives, including the design and development of marketing collateral, client case studies, email campaigns and videos. She has a passion for keeping client needs and expectations at the forefront of everything she does and is dedicated to ensuring that client experience is always consistent, clear and exceeding expectations. In 2018, she was promoted from marketing manager to director of marketing and now joins LBA Ware senior leadership’s monthly team meetings to help guide the direction of the company.

“My career successes are the product of my innate curiosity and desire for self-growth. I thrive on challenge and am intrinsically driven to understand the big picture context behind the immediate task at hand. For me, every challenge presents an opportunity to learn.”

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