Liz Collins is an exceptional leader with a sales-forward mindset and more than 30 years of industry experience.

F2Her industry insight and candid ability to see operational and sales viewpoints equally are valued throughout all levels of the organization. In the past 12 months, Collins focused on providing best-in-class customer service and streamlining internal efficiency. She has also supported the growth of production. Playing a pivotal role in the expansion of Sierra Pacific within the East and Southeast Divisions, Collins is well on track to grow market production by over 22% above 2018 levels. She has also concentrated on process improvement within Sierra Pacific, deploying the company’s secure income and asset validation program and enhancing all of its retail and wholesale workflows, improving cycle times by over seven days. Collins’ dedication to excellence is evident every day as she continues to hold herself and her team accountable for performing to company standards while upholding the highest standards of ethical behavior.

“To me, success is best described by several keys, all equally important. Always stay laser focused on relevant tasks, activities and goals that will produce the results that you want to achieve. Making sure that you, ‘Don’t mistake activity with achievement,’ as John Wooden once stated.”

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