An Insider’s Look Into How Secondary Marketing Evaluates LOs

In this webinar we’ll explore the long-term financial impacts of renegotiations, extensions and fallouts, plus basic guidelines to be viewed as a professional by your secondary marketing department

HousingWire Annual Virtual Summit

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How brokers can help today’s unique borrower

The average borrower has drastically changed throughout the years. More borrowers are self-employed, work remotely and have multiple streams of income. Learn about the tools to assist any borrower quickly and effectively.

Experts on how AI makes a difference in the mortgage process

Today’s HousingWire Daily features a roundtable discussion on “Humans versus really smart machines” and what the right mix looks like to gain efficiencies in the mortgage loan manufacturing process.

InvestmentsReal Estate

Smart home upgrades that raise home value

Doorbells, alarm systems, garage doors and more

Are you smarter than a smart home?

Maybe "dumb as a doorknob" is about to be a joke of the past. From doorbells, locks and blinds, the home just got smarter. 

According to U.S. & World Report News, there are plenty of reasons to invest in smart home upgrades to use now, or increase the value of the home when it is up for sale.

Subbing permanent features with technology is the biggest key factor in making a big profit off of a smart home. 

Realtor.com listed smart technology, energy-efficient appliances, USB outlets and garage outlets as items that attract the Millennial buyer, the biggest buying generation. 

"Appliances such as smart thermostats, smart doorbells, and more that can be controlled from an app are all the rage," said Kerron Stokes, a real estate agent with Re/Max Leaders in Colorado said to Realtor.com. "Connectivity is king when putting a house on the market these days."

Since the introduction of the smart doorbell, smart devices have been coming out of the woodwork and into the home. 

Home Depot even has a “smart home” section on their website. Voice assistants like Google Home and Amazon’s Alexa can connect to devices in a home and be controlled via voice.

A 2017 survey from T3 Sixty and Coldwell Banker said that 91.3% of brokers and agents said they would benefit from the incorporation of smart home technology into marketing of a home. Meanwhile, 82% said they believed smart home technology streamlined a sale. 

Here are some smart home upgrades that can attract buyers:

Automated blinds and curtains

Smart lighting

Climate control with smart thermostats

Built-in speakers with app control

Smart locks

Smart garage door opener

Smart appliances

Smart home security system

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3d rendering of a row of luxury townhouses along a street

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