2018 Rising Stars: Sarah DeCiantis

CMO at United Wholesale Mortgage


Sarah DeCiantis, chief marketing officer at United Wholesale Mortgage, leads marketing and strategy for UWM, including marketing, public relations, advertising, social media, creative and CRM, which has established the company as the No.1 wholesale lender in America for three years in a row, as well as the fastest growing lender in America in 2017. 

DeCiantis built a marketing team of 30 and transformed it from sales support to the driver of sales growth.

DeCiantis also spearheaded UWM’s campaign to launch a new UWM website, an industry-changing resource that serves as an all-access mortgage pass to every tool and resource that mortgage professionals need on a daily basis.

With client service in mind, she also introduced the Marketing Toolbox service that provides brokers access to a variety of collateral to help facilitate their business growth and awareness campaigns, such as customizable videos, press release templates, social media images, emails and radio scripts.


“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” – Jim Rohn

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