MortgagePeople Movers

Waterstone Mortgage names Ericka Smith VP of marketing

Joined Waterstone as marketing manager more than two years ago

Mortgage lender Waterstone Mortgage has promoted Ericka Smith to vice president of marketing. 

Smith joined Waterstone Mortgage as its marketing manager more than two years ago and has played an integral part in the rollout of many of the company’s marketing initiatives, such as the launch of its customer relationship management system and the introduction of a monthly marketing webinar for Waterstone’s loan originators and loan support staff, the company said. marketing ericka smith

In her new role, Smith will continue to develop and implement major marketing initiatives, which allow Waterstone Mortgage’s loan professionals to better serve their customers and business partners, the company said.

“During her time at Waterstone Mortgage, Ericka has consistently excelled in her role. From building her team to implementing innovative marketing strategies and tools, she has greatly contributed to the overall success of the marketing department,” said Waterstone Mortgage President and CEO Eric Egenhoefer. “We congratulate her on this well-deserved promotion.”

Most Popular Articles

Fannie Mae, Freddie Mac watchdog prepping for "massive IPO"

The watchdog for Fannie Mae and Freddie Mac is interviewing Wall Street firms to handle a public offering that would dwarf any IPO in history, Fox says.

Dec 09, 2019 By

Latest Articles

Here are the cities where iBuyers are taking hold

With companies like Opendoor, Zillow and Redfin, homebuyers and sellers were no longer limited to the traditional method when they decided to buy and sell their homes. But just how much of an impact are those iBuyers having on the market itself?

Dec 11, 2019 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please