loanDepot announced the launch of its consumer experience and product development team. It also appointed Tim Von Kaenel as chief product officer, Rick Medeiros as chief digital officer and Helen Wang as head of consumer experience.

Von Kaenel brings more than 20 years of product management experience to his role as chief product officer. Prior to joining the firm, Von Kaenel served as managing director at Outset Ventures LLC and in leadership roles at technology brands SimpleAirInc.Tyco Retail SolutionsVue TechnologyAirmedia Inc. and

Medeiros joined loanDepot after serving as executive director at Lenovo where he oversaw end-to-end vision and strategy for the digital user experience and marketing campaigns. He brings 20 years of experience to loanDepot, leading the digital and user experiences for brands including Seagate Technology, Intuit, AT&T Wireless, Getty Images and Dell Computers.

Wang brings 20 years of experience including consumer marketing strategy and analytics, and consumer credit acquisition to her role as head of consumer experience. She previously served as head of marketing strategy for Hyundai Capital America, where she developed and oversaw all consumer and dealer marketing programs. Her career includes roles at JPMorgan Chase, Citi Cards and Fleet Financial Group.

people movers

“Understanding today’s empowered consumer and how technology, access to information, and life’s milestones impact their behavior is critical for lenders who will successfully compete for future market share,” said Anthony Hsieh, chairman and chief executive officer at loanDepot.

“Consumers expect and deserve a fast, intuitive and seamless experience in every segment of their lives, and loanDepot is committed to developing the kind of experience consumers have come to expect from other industries. We’re excited to welcome Tim, Rick and Helen to our team, and we look forward to the next chapter of modern lending with loanDepot on the front lines,” added Hsieh.

The addition of Von Kaenel, Medeiros, and Wang to loanDepot’s product and consumer experience bench rounds out 24 months of hiring leaders who bring significant lending, product development and technology innovation experience with market-leading companies.

In addition to these newest hires, loanDepot has attracted Brian Biglin, chief risk officer with experience at Intuit, PayPal, and Microsoft; Dominick Marchetti, chief technology officer, who joined loanDepot from Blueberry Systems; Charles Merrill, vice president of portfolio management who joined loanDepot from PIMCO, Goldman Sachs, and UBS Investment Bank; and David Norris, executive vice president, who joined loanDepot from Nationstar, LendingTree, Qualcomm and Discover Home Loans.

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