Georgia MLS to send listings directly to Zillow

Becomes latest member of Zillow Partnership Platform

While the Zillow Group (Z) may be embroiled in a legal battle with Move over Move-owned ListHub’s decision to terminate its listing agreement with Trulia, that hasn’t stopped Zillow from working to reach agreements with multiple listing services to provide listing data directly to Zillow.

The latest to reach such an agreement is the Georgia Multiple Listing Service, which now has the ability to send listing data directly to Zillow through Zillow’s Partnership Platform.

Through the Platform, GAMLS's nearly 27,000 members will be able to send their more than 53,000 residential listings throughout the state directly to Zillow as part of the brokers' online marketing activities, Zillow said in a release.

“GAMLS has a very vibrant home-buying ecosystem," said Brian de Schepper, Zillow director of MLS and industry development.

"We are pleased to offer GAMLS members the convenience of a direct feed to Zillow, while guaranteeing their members placement on all their listings at no cost,” de Schepper continued.

“Now, home shoppers looking for their new home in Georgia will be getting the freshest, most accurate listings and be able to easily connect with a local real estate professional on Zillow."

Zillow has been seeking to establish direct connections with MLSs since it announced it was canceling its own listing agreement with ListHub in January.

Through the Zillow Partnership Platform, real estate agents will be “prominently displayed” as the listing agent on all of their listings and be able to receive leads directly from Zillow, Zillow said.

Under the Partnership Program, brokerages also receive attribution, branding, a link back directly to their websites and have daily reporting access from Zillow.

"The direct agreement with Zillow gives our members the opportunity to decide on how to best market their listings," said Richard Boone, CEO of Georgia MLS. "This agreement ensures the listing data will be timely and accurate, which will represent both our members and their listings in the best possible manner." 

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