Losing your homebuyers to the web? There’s an app for that

RE/MAX launches agent-branded app

The rise of websites like Zillow (Z) and Trulia (TRLA) has empowered the homebuyer like never before. Homebuyers can search their desired neighborhood for available homes and learn everything about a particular house before they even take one step in the front door, all from the palm of their hand.

They can also connect with the Realtor or real estate agent that is in charge of the listing to begin the home-buying process, which, in many cases, cuts out the agent they were working with before.

Now, RE/MAX (RMAX) agents will no longer have to fear a homebuyer’s web-searching prowess. That’s because RE/MAX has partnered with to relaunch the advanced 2.0 version of its app, RE/MAX Real Estate Search.

The app was designed to allow agents to brand the app and distribute it to their clients. “The introduction of agent/client collaboration tools is one of the app’s main highlights for real estate professionals,” said in a release announcing the app. “In the past, it has been challenging for RE/MAX professionals to feel comfortable directing their clients to sites where they could potentially be forwarded to a competing professional. The agent/client collaboration that designed for this app bridges that gap and allows for a consistent experience for the end user.”

The app features improved navigation, map views and a “balloon view” which allows users to see an aerial view of the property. “Searching home listings while on the go has become a top-priority for today’s homebuyers and sellers, as they’re becoming more interested in convenience,” said John Smiley, RE/MAX technology strategy officer. “With that in mind, the 2.0 RE/MAX mobile app provides users with a quick, easy way to search for homes as well as a simple way to contact their agents.”

The app is available on Apple and Android devices.

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