Based in Southfield, Mich., Woodward Asset Capital, a developer of technology for the national real estate and mortgage servicing industries, acquired Homesource Realtors, a Michigan real estate brokerage.
As a result, Homesource will be re-branded as SellerNation and launch as a real estate company focused on the seller experience.
The rebranded suburban Detroit office will serve as a blueprint for additional corporate-owned locations to open in other markets over the next 24 months.
“This acquisition makes sense as we strategically grow our business into a vertically-integrated family of real estate technologies and services that work together cohesively and efficiently,” says Rodney Carey, CEO of Woodward Asset Capital.
“We’re excited to grow a consumer brand that will change sellers’ expectations and bring transparency to a market where traditionally there has been none,” Carey added.