Wells Fargo rolls out credit cards to help reduce consumer debt

Success of the Home Rebate Card inspires other card products

Wells Fargo launched its Home Rebate Card in 2007 and has witnessed positive results, with more customers paying their balances in full each month on the card compared to any other of the bank’s card.

Following the same strategy, Wells Fargo (WF) is planning to roll out cards that provide similar benefits to customers who have taken out student loans, auto loans and other types of consumer debt, an article in Reuters said. 

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