United Wholesale Mortgage is helping brokers generate more business with the launch of a new lead generation tool.

The tool, known as UWM Connect, is designed to monitor borrower credit pulls for activity to funnel potential leads back to brokers that have previously completed deals with UWM.      

The service will alert brokers of all credit pulls, while also redirecting the borrower and giving them the broker’s contact information.

"Simply put, we designed UWM Connect to reunite borrowers back with originators that have done deals with them before through UWM in an effort of good faith to give back more business to our brokers," said Mat Ishbia, president of UWM. 

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