2020 HW Tech100 Mortgage winner: Jornaya

Monitoring platform that enhances the view of the consumers

Jornaya Activate is a monitoring platform that enhances the view of the consumers its clients care about. Activate delivers behavioral data that informs lenders when their consumers are visiting mortgage-related websites. This gives them the ability to better time their engagements, increase customer retention, and capitalize on new acquisition opportunities.

  • One lender, within the first three months of accessing the data, is monitoring aged leads and is driving 14 locks per week dialing on the data.
  • A regional bank in the midwest is tracking $200k in revenue on recaptured loans directly attributed to Activate in their first 90 days.
  • Direct mail response rates are 2-3x higher for consumers flagged by Jornaya as in-market versus those who Jornaya has not seen in-market.

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