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2020 HW Tech Trendsetter: Alex Kutsishin

Sales Boomerang, CEO

Alex Kutsishin, CEO, Sales Boomerang

Alex Kutsishin is an enthusiastic innovator and entrepreneur who coined the phrase “No Borrower Left Behind” in the lending industry. He founded several companies over the past few years before settling in to his role at the helm of Sales Boomerang. And now, in less than three years under Kutsishin’s leadership, Sales Boomerang has attracted hundreds of the top lenders in the mortgage industry that have discovered more than $20 billion in missed loan volume. Kutsishin has turned Sales Boomerang into a utility for any company in the mortgage industry. He is laser-focused on improving the lives of customers and has created a culture of service, encouraging his team to always give more value than you get. For example, Kutsishin recently learned that early payoffs were forcing clients to pay penalties and lose everything they earned on a loan. Within just one month, he rallied his teams to release EPO Watch, a new alert type that notifies a lender when one of its borrowers might have an early pay off. True to his passionate spirit, he even created a rap video to get the attention of lenders that there is a solution to their pain. Kutsishin is even known to show up to conferences dressed as a farmer to emphasize how lenders are “farmers” of their own database. Kutsishin’s passion is infectious and he has cultivated relationships with partners across the industry. 

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