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2020 HW Rising Star: Sarah Pierce

Better.com Head of Sales

Sarah Pierce
Better.com Head of Sales, Age: 27

Sarah Pierce has hired, trained and built Better.com’s sales team to more than 400 members across four offices in less than two years, leading to revenue gains of 385% year-over-year. Her entrepreneurial experience, coupled with her frontline experience as a loan originator helped catapult Better.com from a startup to an industry disruptor. Pierce partnered with Better.com’s engineers and product team to develop automation and data-driven technology that would streamline her team’s workflow and free them up from the time-consuming paper-heavy tasks. In 2020, the company’s loan originators have an automated workflow system coupled with training and development that, under Pierce’s watch, has allowed Better’s loan officers to outpace the industry by 1,216%. Pierce’s efforts in automation also benefit customers, who close with the company in 21 days versus the industry average of 42 days. The result: increased accuracy, reduced costs for the customer and revenue gains for Better.com.

What is one thing you had to overcome to succeed in this industry?
“When I first joined, I struggled to have my voice heard by those in positions to make change or build the necessary digital products. Rather than demanding my voice be heard, I developed relationships and began to run initiatives, which demonstrated that my on-the-ground insights were key to larger company strategy.”

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