Since joining Unison four years ago, Brad Lookabaugh has led multiple programs that have enabled the company to partner with more customers, including the creations of Greenlight and its Equity Origination System. He oversees a unique combination of three teams at Unison: investment analysis, business systems and information technology, encompassing around 30 employees. When his team realized the company was scaling significantly faster than their software tools could keep up with, Lookabaugh saw an opportunity to challenge the status quo and develop processes and technologies to help the company skyrocket its growth. Without the tools that Lookabaugh spearheaded, Unison would still be approving investments by hand at a fraction of the speed, impacting the customer experience. The tools he was central in building have been instrumental in helping Unison achieve its impressive growth: The company has seen a 95% year-over-year increase in inquiries from consumers between January and June, and $4.2 billion in total value for the homes Unison has invested in as of December 2019.  

What is one habit that has helped you succeed? 
“I am constantly re-calibrating what great work is. I view all my and my teams’ work as an infinite series of iterations. Our product can always be better – more efficient, better design. I try to broaden my view of what is possible, then, I set out to clear it.”