Lunch & Learn: The State of Housing

As housing supply dwindles, affordability concerns grow while competition heats up the market. This Lunch & Learn will examine the current state of housing, featuring experts who have an eye on the market.

HousingWire Annual Virtual Summit

Join us on October 25 for a chance to see a handpicked selection of sessions from HousingWire Annual along with technology demos from the most innovative tech companies! Register now for FREE to experience HW Annual just like you were there.

How credit scores impact lenders’ pipelines in a purchase market

When a lender works with a borrower to improve their credit score, they are able to offer the most competitive rate and terms. Learn more here!

Volly’s Grant Moon on challenges facing veterans

In this episode of HousingNews, we are joined by Grant Moon who discusses the difficulties veterans face during the home-buying process and misconceptions about VA loans.

Awards

2020 HW Rising Star: Ashley Smith

Finance of America Reverse Director of Marketing

Ashley Smith
Finance of America Reverse Director of Marketing, Age: 36

Since joining Finance of America Reverse two years ago, Ashley Smith has been a dynamic leader who helped differentiate the company and its reverse mortgage products from others in the industry. As head of marketing for one of the largest reverse mortgage lenders in the U.S., she’s tackling the industry’s No. 1 challenge: public perception. Smith was first tapped to implement a strategic pivot for the company, developing the Introducing HomeSafe campaign, a campaign featuring jumbo reverse mortgage customers as they share their life-changing impact of Finance of America Reverse’s HomeSafe loans. The innovative campaign launched with “The Venice Sessions,” a series of unscripted video interviews with HomeSafe borrowers that made the borrowers celebrities and highlighted how they used home equity to achieve their retirement goals. To date, the interviews have received more than 15 million targeted views. Smith continues to introduce campaigns focused on sharing the experiences of Finance of America Reverse’s customers.  

What is one thing you had to overcome to succeed in this industry? 
“Assumptions about what originators care about in a lender partner. As I’ve become familiar with the reverse mortgage space, I’ve found a depth of concern for the borrower that I never anticipated. Now FAR’s strategic focus on showing the impact of these products connects with partners on a new level.” 

Most Popular Articles

Fannie Mae: Mortgage rates and home prices will rise in ’22

Economists at Fannie Mae expect higher mortgage rates and home prices next year due to higher inflation, a tightening of monetary policy, and low home inventory

Oct 15, 2021 By
3d rendering of a row of luxury townhouses along a street

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