The Key to Reducing Post-Refi Boom Borrower Churn

In this webinar, PRMG Chief Lending Officer Kevin Peranio will help attendees sort through the right technologies as he shares the tech investments that have had the biggest impact on his business.

Tracey Velt breaks down the latest RealTrends 500 rankings

During the episode, Velt highlights which brokerages achieved top rankings in both categories for 2020, and shares what stood out to her the most about the rankings.

Navigating Closing Struggles in 2021’s Purchase Market

Join this webinar to discover the most current information on hybrid and full eNote eClosings and discuss key criteria to successfully implementing your eClosing strategy.

About 7M refi candidates missed the “forever rate” boat

Rates jumped to 3.17% last week and Black Knight reported that there are now just 11.1 million “high quality” refi candidates. The smallest number of potential refi candidates in a year.


2020 HW Rising Star: Ashley Smith

Finance of America Reverse Director of Marketing

Ashley Smith
Finance of America Reverse Director of Marketing, Age: 36

Since joining Finance of America Reverse two years ago, Ashley Smith has been a dynamic leader who helped differentiate the company and its reverse mortgage products from others in the industry. As head of marketing for one of the largest reverse mortgage lenders in the U.S., she’s tackling the industry’s No. 1 challenge: public perception. Smith was first tapped to implement a strategic pivot for the company, developing the Introducing HomeSafe campaign, a campaign featuring jumbo reverse mortgage customers as they share their life-changing impact of Finance of America Reverse’s HomeSafe loans. The innovative campaign launched with “The Venice Sessions,” a series of unscripted video interviews with HomeSafe borrowers that made the borrowers celebrities and highlighted how they used home equity to achieve their retirement goals. To date, the interviews have received more than 15 million targeted views. Smith continues to introduce campaigns focused on sharing the experiences of Finance of America Reverse’s customers.  

What is one thing you had to overcome to succeed in this industry? 
“Assumptions about what originators care about in a lender partner. As I’ve become familiar with the reverse mortgage space, I’ve found a depth of concern for the borrower that I never anticipated. Now FAR’s strategic focus on showing the impact of these products connects with partners on a new level.” 

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