True Stories: Hybrid, eNote and RON Implementation

Join expert panelists that will discuss the status of federal legislation, trends in digital adoption and how best to prepare your organization for the next generation of lending processes.

Spruce’s Patrick Burns on innovation in title technology

In the season finale of Housing News season 5, Spruce CEO discusses heightened investor interest in title tech, innovation and fintech adoption.

Top CFPB official “hates” QM rules, jeopardizing safe harbor

A top CFPB official in charge of the rule-making process has heavily criticized the agency's own qualifying mortgage rule, jeopardizing safe harbor.

Don’t sleep on non-QM products

Now is the perfect time for originators to consider expanding to non-QM products – to grow business, diversify their offerings and to ensure an opportunity to better serve their customers.


2020 HW Rising Star: Adena Hefets

Divvy Homes Cofounder and CEO

Adena Hefets
Divvy Homes Cofounder and CEO, Age: 33

Adena Hefets is the CEO and cofounder of Divvy Homes, and is fierce about her leadership role as one of the few female executives in the property technology space. Since founding Divvy Homes, Hefets has raised nearly $300 million in capital to give more people the opportunity to own a home. In May 2019, Divvy Homes launched a new streamlined mobile application that uses artificial intelligence to create a dynamic application process personalized to each buyer’s unique financial situation. With this model, the company assesses customers based on how mortgage-ready they are predicted to be in three years, rather than determining their ability to get a mortgage now. In June 2019, Divvy Homes established a strategic partnership with Navicore Solutions, a national leader in the field of nonprofit financial counseling, to help renters in underserved communities transition into homeownership. Divvy Homes now serves eight major American metropolitan areas and has plans to expand even farther into new markets in the coming year. 

What is one habit that has helped you succeed? 
“Setting clear objectives and holding myself accountable to meeting those goals. While having a clear definition of success is key to scaling a business, having a purpose-driven mission is what motivates me to wake up each morning to build something that’s making a positive impact on the world.”

Most Popular Articles

Volume-hungry mortgage lenders loosen credit standards

Mortgage credit availability loosened up in April by 2.2%, per the MBA. The drivers were in conventional mortgages and GSE programs for ARMs and high-balance loans.

May 11, 2021 By

Latest Articles

UWM has a plan to win a war of mortgage attrition

UWM’s margins will fall all the way down to 75 to 110 bps. Mat Ishbia says it’s the perfect environment to prove that his mortgage firm is truly elite. HW+ Premium Content

May 14, 2021 By
3d rendering of a row of luxury townhouses along a street

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