2020 HW Rising Star: Adena Hefets

Divvy Homes Cofounder and CEO

Adena Hefets
Divvy Homes Cofounder and CEO, Age: 33

Adena Hefets is the CEO and cofounder of Divvy Homes, and is fierce about her leadership role as one of the few female executives in the property technology space. Since founding Divvy Homes, Hefets has raised nearly $300 million in capital to give more people the opportunity to own a home. In May 2019, Divvy Homes launched a new streamlined mobile application that uses artificial intelligence to create a dynamic application process personalized to each buyer’s unique financial situation. With this model, the company assesses customers based on how mortgage-ready they are predicted to be in three years, rather than determining their ability to get a mortgage now. In June 2019, Divvy Homes established a strategic partnership with Navicore Solutions, a national leader in the field of nonprofit financial counseling, to help renters in underserved communities transition into homeownership. Divvy Homes now serves eight major American metropolitan areas and has plans to expand even farther into new markets in the coming year. 

What is one habit that has helped you succeed? 
“Setting clear objectives and holding myself accountable to meeting those goals. While having a clear definition of success is key to scaling a business, having a purpose-driven mission is what motivates me to wake up each morning to build something that’s making a positive impact on the world.”

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3d rendering of a row of luxury townhouses along a street

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