As one of HomeLight’s earliest employees, Senior Director of Strategic Operations Meagan Herzog built the company’s operations from the ground up and created what is now the strategic operations team, a unique combination of sales, business and product operations and management.
Her team specializes in identifying improvement opportunities across the entire sales funnel in order to deliver the best-possible experience to clients. Under Herzog’s leadership, HomeLight has seen a 100% increase in lead conversion, experienced a more than 500% increase in lead volume and grown the sales team from 10 people to more than 130 today. Over the past 12 months, Herzog and her team have spearheaded innovative products for HomeLight’s sales team. Such products are related to the organization’s new agent services product lines, including the new title and escrow business, as well as its innovative mortgage business. Herzog also led the development of HomeLight’s internal sales CRMs, which increased efficiency across the team.